When Shannon approached me to do her rebranding and website, she was at a bit of a loss on how she should rename.
We had a few discussions on why her old name, Shannon Grech Studio, no longer served her vision, and what a new name would have to capture for her sewing education-centered business.
![](https://cdn.myportfolio.com/4bd4dfb3-fa98-4910-a7ac-7ded87a3b16b/5a04600c-3cd2-4a91-80de-5f4d6461be67_rw_1920.png?h=4dd75e5126e714591b83bb84b4771311)
![](https://cdn.myportfolio.com/4bd4dfb3-fa98-4910-a7ac-7ded87a3b16b/d21bd8b0-c73e-40e2-a748-51a1bfa0b0e9_rw_3840.png?h=5666c23ec6f80f43e3cef84d90ad0ad6)
One day, it just dawned on me that a phrase written by Shannon herself as some copy for her website captured all that we had discussed perfectly — starting from the basics, when needle meets thread.
![](https://cdn.myportfolio.com/4bd4dfb3-fa98-4910-a7ac-7ded87a3b16b/2494b39e-2cc2-4611-9eab-825c0f40900e_rw_3840.png?h=4a5b809221e9c64d8d51c9713f108b8b)
![](https://cdn.myportfolio.com/4bd4dfb3-fa98-4910-a7ac-7ded87a3b16b/bf54dc18-ba3a-4afe-bb02-dd3d62b69aca_rw_1920.png?h=c6f1004c191259771ca5728ccada514b)
![](https://cdn.myportfolio.com/4bd4dfb3-fa98-4910-a7ac-7ded87a3b16b/96b6d9d8-647d-47cc-93c8-2cdc2bba3e91_rw_3840.png?h=51433632d046a2aeafbc23d01f9d82b7)