An all-in-one eCommerce SMS platform, Blueprint allows Shopify store owners to have 1:1 SMS conversations with their customers. With features like direct chats, automated message flows and abandoned cart recovery, it is no surprise that customers using Blueprint experience an increase in both retention and revenue by utilizing this handy tool.

Blueprint Ltd. requested some ads for campaign on their social media. In addition to some images and a blog post thumbprint, this included a couple of animated GIF ads, as they result in much more engagement and higher CTR (Click-Through-Rate).  I used their brand colours as well as the ‘blueprint’ grid as a background to reinforce their brand identity: having a blueprint to increase a business’s retention by creating a better customer journey. These together result in both better brand recognition as well as retention of the brand.

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